Blogger Backlash
A few days ago, I blogged about the PR Blackout proposed by some mom bloggers. Today, I have an article in the online newsletter, Engage: Moms,that looks at the changes taking place in the blogosphere...
View ArticleMom Blogs Beat Ads
I was delighted to be quoted in last week’s Computerworld blog titled, “Why K”NEX brands loves mommy blogs.” The author talked about how toy companies such as K’NEX Brands value working with mom...
View Article2nd Annual Bloggers Brunch is Nov. 11!
There are 21 million moms engaged in social media on at least a weekly basis, and about 11.5 million of them are writing, reading and/or commenting on blogs. On Wednesday, November 11, in New York...
View ArticleBAD, BAD Mommy Blogger, Redux
Last week, on the blog Everything PR, Phil Butler posted a rant on the subject of mommy bloggers. Apparently it was sparked by a news release he saw about tomorrow’s Bulldog Reporter PR University...
View ArticleTips for Pitching Mommy Blogs
I was delighted to share an audioconference panel on marketing to mom bloggers last week with four top blogger moms: Liz Gumbinner of Cool Mom Picks, Liz Thompson of This Full House, Christine Young of...
View ArticleBloggers Brunch Blast: Year 2
We did it! We held our second annual Bloggers Brunch earlier today and based on the feedback from guests and sponsors alike, I think we can say that a good time was had by all! Thanks so much to...
View ArticleHow to Pitch Mommy Bloggers
Any of you who are regular readers know that Child’s Play Communications hosted it second annual Bloggers Brunch last week and that the event featured a panel presentation titled, “What Does a Mommy...
View ArticleWe’re Going to Toy Fair!
It’s not quite Disneyland, but the annual Toy Fair – starting today — in New York City generates its own high-pitched version of child-like fun and excitement. For the past 20 years or so, I’ve joined...
View ArticleWelcome to our New Clients!
A new client is a wonderful thing, and we’d like to welcome three of them to the Child’s Play Team: Music Together is an internationally recognized early childhood music program for children from birth...
View ArticleBrands, Bucks and Mom Bloggers: The Social Media Mom-Space Matures
Last week, I had the opportunity to publish an article in PR News, a leading publication for the public relations industry. The story was written to bring the PR community up to speed on how brands and...
View ArticleLet’s Party! A Successful Special Event Can Be a Blast for Your Brand
Hosting a special event – for consumers and/or media — can be an engaging and effective way to generate attention to and excitement about a brand. Child’s Play Communications has been responsible for...
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